About us

About me

Our mission

Our vision

Sara Helsen, about me

In my role as sales and business development manager

Thinking and acting on an organisation-wide basis has become part of who I am. I often relied on my curiosity and inquisitive nature with this approach. The more I ‘figured out’ the business, the more incisively I was able to proceed.

What have I got out of this approach?

The more you are involved as an employee, the more positive it will be for the company you work for.

You will only apply all your energy and competencies when the company managers utilise your commitment and value it within the wider plan.

Business spiders development manager

When I was an entrepreneur

As co-founder of Concept to Screen – an audiovisual communications company – I took care of strategic growth. Known as ‘the deal maker’, I built a portfolio of loyal clients.

Time and again, I saw the importance of linking the sales strategy to the overall business strategy. As an entrepreneur, I was able to take full ownership of that connection and achieve the corresponding success.

I have worked with:

Willy Naessens Groep – Van Moer Logistics – Soudal – Van Hool – BelOrta – DCM – Group De Ceuster – Cuypers Vorkliften – Indaver – McCain Belgium/ Europe/ Global – Aertssen – CLdN (Cobelfret) / C.RO ports – Kim’s Chocolates – Hyundai – BESIX – De Langhe Advocaten – BST – Luyckx

With Business Spiders

I have continued to examine that connection, through comparative studies of strategic management, among other things.

These ‘connected’ insights have, in turn, been visualised in The Business Spiders StrategY™ framework. It is a tool and mindset designed for future-proof business operations.

Strategy business spiders business management
Vision business spiders sara

The mission of
Business Spiders

My passion and expertise were the motivation with respect to supporting even more companies in their sustainable growth.

More precisely, my mission emerged as a result of the need for more concrete CONNECTIONS between overall strategic operations and sales. For me, a KEY RELATIONSHIP.
Or call it the power of alignment: the more effectively you allow the positive values of your overall business operations to affect those of your sales and vice versa, the greater the growth you can expect. In that relationship, we will find leverage.

Maximizing growth by optimizing connections

With these practical insights, I will make a difference for you and your business.

The vision of Business Spiders

Working with you, we optimise ‘YOUR CONNECTION’ and all the connections that will be generated as a result. And that is with a view to maximising growth.

From a dual perspective

YOUR CONNECTION is first and foremost about your business and about your ‘content’. About seeing and focusing on connections, connecting insights throughout the various aspects of your strategic management: from your mission, vision and goals to offering your product or service to the customer.

And YOUR CONNECTION is also about people both within and outside your company. About motivated employees who share your values and your vision, connected by one common goal, your purpose. About encouraging their engagement and channelling it into a commitment to your customers, as one team.

Vision business spiders strategy
Vital positive community business

Your company, a vital positive community

where people come to work with enthusiasm

  • With Business Spiders, we ensure the appropriate and impactful communication of your overall strategic plan to your employees.

  • We identify and acknowledge their role in it. This turbo-charges their engagement. It also impacts their vitality and self-esteem. Treating people with integrity and respect to make the most of their talents is part of this process.

  • In this context, you can expect your employees to come up with innovative ideas and insights that they discover for themselves ‘on the job’. It is a sign of strong leadership, when you are open to this too.

Strong companies are recognised in our economy by their integrated vision. That is why your vision – founded on data as well as intuition – comes first at Business Spiders.

Your vision will only excel if it becomes an indispensable tool:

  • that directs your business
    STRATEGY – I
  • that is manageable for your employees
    OPERATIONS – II
  • and that ultimately appeals to your customers
    SALES & MARKETING – III

The language we use is a crucial factor: right from the discussion and design phase for the vision itself.

Your vision must excite and ultimately lead to a more successful outcome. In at least three contexts: for your managers, your employees and your customers.

Business Spiders determine business vision

Yes, that’s right, both a broad, strategic view and a culture of exchanging insights and sharing knowledge are vital for the peak performance of your company. Particularly when it comes to sales, which will gain momentum as a result.

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